BATNA (Best Alternative To a Negotiated Agreement) is the option you take if this negotiation breaks down. It defines your true reservation price: never accept a deal worse than your BATNA.

In sourcing, your BATNA might be the incumbent supplier’s renewed contract, a backup vendor, or making the part in-house. Strong BATNAs come from groundwork done before the negotiation starts, not from clever tactics at the table.

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