Preparing for a live auction: the week before matters more

The day of the auction is execution. The week before is where the real negotiation happens.

First-time auction sponsors often focus their attention on the event itself: who’s bidding, what the ranking looks like, whether anyone drops out. Experienced sponsors will tell you the auction is the easy part.

The week before is what determines whether the savings show up.

Specifications

If suppliers are bidding against different interpretations of the spec, the auction is comparing apples to slightly different apples. The cheapest apple wins, but it might not be the apple you wanted. Lock the spec — including tolerances, packaging, certifications — before invitations go out.

Supplier qualification

Every supplier who reaches the auction floor should be one you’d be genuinely willing to award to. Letting in a marginally qualified supplier to ‘create pressure’ usually creates the opposite: the qualified suppliers stop taking the event seriously when they realize an unqualified competitor is setting the floor.

Walkaway price

Know your walkaway before bids start. If the auction closes 1% above it, you walk. If your walkaway moves during the auction because the bidding got exciting, you didn’t have a walkaway — you had a wish.

Internal alignment

The auction will surface trade-offs (price vs. lead time, single-source vs. dual-source) that need to be decided in seconds, not days. Have the stakeholders who can make those calls available during the event window. If your CFO needs to approve anything above a threshold, get that approval framework agreed in writing beforehand.

The auction is the visible part. The preparation is what makes it work.

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